Joe Prins is the Owner and Commercial Real Estate Advisor at Prins Real Estate in Watertown, South Dakota. He specializes in business brokering, commercial real estate, and property services, offering clients a well-rounded perspective backed by real-world operational experience. With ownership of seven businesses across the state and over a decade in business transactions, Joe helps clients accurately value, position, and transition their operations with confidence.

Originally from South Africa, Joe relocated to South Dakota with a deep appreciation for the region’s opportunities. Having built his ventures from the ground up, he brings a pragmatic, honest approach rooted in transparency and integrity. Joe’s shift from focusing solely on property transactions to brokering businesses reflects his belief that long-term value lies in understanding not just the real estate—but the enterprise behind it.

In addition to Prins Real Estate, Joe runs disaster restoration and staffing firms employing over 60 people. His unique combination of commercial investment insight and hands-on business leadership allows him to serve as a trusted advisor—helping clients navigate complex decisions across property and enterprise with clarity and precision.